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WordPress software that's actually free

We build open-source software for WordPress - plugins, apps, developer tools. No premium upsells, no locked features, no catch. If we build it, you get all of it.

The problem

The WordPress ecosystem has a pattern: someone builds a useful plugin, makes the basic version free, and locks the features people actually need behind a $99/year subscription. Do that across 10 plugins and you're paying more than your hosting.

It's not just plugins. WordPress tooling in general - desktop apps, CLI tools, deployment helpers - is either proprietary, abandoned, or built for enterprise budgets. Individual developers and small agencies get left behind.

We think that's backwards. WordPress itself is open source. The software built around it should follow the same principle.

Our promises

Four commitments we make to every user. These aren't aspirations or temporary strategies - they're permanent.

Free means free

No paid tiers, no "pro" version, no features locked behind a paywall. Every feature we develop goes into the free version. Always.

One problem, one solution

We don't build bloated multi-purpose tools. We find a real gap in the WordPress ecosystem, build focused software that fills it, and maintain it properly.

Open to everyone

Every line of code is public under GPL (plugins) and MIT (tools). Anyone can view, modify, and distribute. First PR or hundredth, it doesn't matter.

Community-sustained

We run on contributions and donations, not venture capital or paywalls. The people who use the software are the people who keep it alive.

No bloat, no junk

Too many WordPress plugins ship with code that has nothing to do with the plugin's actual purpose. Auto-updaters, telemetry, upsell nag screens, admin notices begging for reviews, bundled analytics, "phone home" license checkers — none of that belongs in a plugin that's supposed to solve a specific problem.

Our plugins don't include any of that. No custom auto-update mechanisms, no tracking scripts, no third-party marketing libraries, no hidden API calls to external servers. If a feature doesn't directly serve the plugin's purpose, it doesn't ship. WordPress already handles updates through the core update system — there's no reason for a plugin to reinvent that.

This isn't just a philosophy — it's a practical commitment to keeping our plugins lightweight, fast, and respectful of your server. Every line of code we ship does exactly one thing: solve the problem the plugin was built for. Nothing more.

The bigger picture

WordPress powers over 40% of the web. That's not because of any single company - it's because thousands of developers, designers, and contributors built an ecosystem around an open-source idea. We're part of that tradition.

Our goal isn't to be the biggest or the most popular. It's to build WordPress software the right way: open, free, focused, and maintained. Whether that's a plugin that fixes one annoying problem, a desktop app that saves store owners time, or a CLI tool that makes deployments easier - if the ecosystem needs it and nobody's doing it properly, we'll step in.

We don't have a business model because we're not a business. We're a community of people who use WordPress every day and want the tools around it to be better. GitHub sponsors, code contributions, bug reports, Discord help - that's what keeps us going. No investors, no growth targets, no pressure to monetize what should be free.

Sponsor us

Our software is free forever. Sponsorships help us maintain all our plugins and build new tools for the WordPress ecosystem.

Become a Sponsor Contact us about sponsoring

Community

View on GitHub Join Discord contact@openwpclub.com

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All Plugins Apps Our Mission

Help Us Keep Going

Contribute code, report bugs, or sponsor our work. Every contribution keeps free WordPress software alive.

Sponsor Us View Our GitHub Join Our Discord